Samsung’s brief to its designers for the new LE32R74BDX seems to have been simply this: come up with the best looking Samsung LCD TV ever made. And you know what? Despite some outstandingly attractive competition, we reckon Samsung might just have pulled it off.

What is it that makes the set so desirable? Well, all the key elements of TV attraction are there: a high-gloss polish for the deep black screen frame; a similarly shiny rotating stand; cutesy curves on all the edges; and a terrifically slender profile. But the 32R74BDX also generates more je ne sais quoi than its rivals thanks to a couple of extra design flourishes in the form of a funky white triangle sticking out of the bottom edge, and the apparent absence of any speakers.

This does not mean that the set doesn’t have any speakers, though; in fact, the clue to their position lies in that bold white triangle. For if you look closely at our pictures of the set you might notice that the white triangle angles back under the main screen frame, creating a hidden ledge along the TV frame’s bottom edge. And it’s in this ledge that two down-firing speakers have been tucked. Clever, very clever.

Let’s not forget, though, that unless you’re a Hollywood actor looks alone can only get you so far. If you’re going to win us at TrustedReviews over, your beauty had better be more than skin deep!

So let’s start our investigation of what else the set might have going for it with its connections. Of which the most key findings are an HDMI socket and component video input for high definition sources, along with a D-SUB port and two SCARTs.

To be honest, this isn’t as impressive as we’d hoped from a brand that usually prides itself on being on the cutting edge connections-wise. A second HDMI would have been particularly appreciated. Oh well – c’est la vie, we guess.